Fortitude Human Performance is a premium lifestyle brand, building a global community of like-minded individuals, cultivating a laser focus for the consistent, persistent pursuit of potential.
Physical training has naturally become a habit in society, a daily ritual. It’s considered self care, therapy, an outlet. Focusing on overall human performance is cultivating the physical but also the mental aspects of performance. Developing a high performance mindset, is a discipline practised daily, overflowing in every other facet of life. A game of daily momentum compounding, standing guard of self-sabotaging, toxic thoughts, decisions, behaviours and developing the inner software for processing emotions in a healthy way.
Embodying physical movement and athletic endeavours is pioneered by a healthy mindset, that is consistent and persistent. Without delving deep into the mind on regular basis, resolving the thoughts and beliefs that no longer serve, and anchoring personal development and self improvement along the journey, developing a high performance mindset allows for a solar energy fuel source that obliterates obstacles, trial and tribulations, injuries, setbacks, the winters of life.
Fortitude Human Performance purpose is to anchor a global movement towards doing the inner work to engineer every facet of life one’s maximum human potential. Physical and mental habits, practiced daily overflow into:
Lifestyle and Nutrition Choices;
Career and Life Purpose/Meaning;
Joy, Happiness and Fulfilment;
Creativity and Learning;
Relationships - Personal, Professional and With Ourselves and
